Understanding people is core to solving any human-related problem. While people are complex and difficult to understand, coming up with solutions without understanding people’s behavior and attitudes is like stabbing in the dark. As a designer, I find that most types of qualitative research are flawed due to de-contextualized or scripted context and reliance on spoken or written words. What I find the most impactful in helping the team understand people is through natural observation and real-life experiences.

At GOGOX, product managers and designers value the product discovery and validation process more so than other teams I’ve worked with previously…

Tom Lau

Product designer building crowdsourced delivery at GogoX

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